For the fourth year running, Venture has taken home one of the most coveted awards in backcountry snowboarding - the Editor's Choice award from Backcountry Magazine. The 2013 winner is our Euphoria Splitboard - a pow surfer complete with rocker, reverse sidecut and a swallowtail ideal for those epic, deep days. Dubbed "Floatilla the Hun" by Backcountry's testers, here are some of their choice comments about this deck:
"Surfs like a dream. Incredibly agile and nimble for such a wide-waisted board."
"Merges snowboarding and surfing more than any other model...Ride it with bindings or without, as a solid or a split, and chase down the white wave."
The Euphoria is the result of a close collaboration between pow surfing pioneer Johan Olofsson and Venture’s founder and design engineer, Klemens Branner, and emerged as part of the company’s experimental Shape Shack division. “The idea is to take a bit of a mad scientist kind of approach, experimenting with designs that might normally be considered too wacky, and then testing those concepts by offering small batch releases to the public,” says Branner.
Olofsson was visiting the Venture factory working on other board designs when he spotted a board tucked away in the corner. It was a shape that Branner had created several years prior, inspired by classic surfboard design. “I had tinkered with a few different reverse sidecut designs but had put the project on the back burner. When Johan saw that prototype he got all fired up.” With a few modifications Olofsson thought Branner’s experimental shape would make a perfect pow surfer. They decided to resurrect a previous powder specific model, the Euphoria.
After several new prototypes were built and ridden, Olofsson and Branner settled on the final shape. It includes rocker, reverse sidecut and a swallowtail for unsinkable performance on bottomless days. A full insert pack allows it to be ridden with traditional bindings, though it is designed to excel when surfed bindingless. When asked what it is about bindingless riding that appeals to him, Olofsson explains: “Everything is kind of new, and you have all these new spices. It takes me to a level of snowboarding where I don't even care what anyone thinks about how I ride. I'm having fun.”
The Euphoria is the fourth board in the Venture quiver to receive an Editors’ Choice Award, following close on the heels of victories by the Odin Splitboard in 2012, the Zephyr Splitboard in 2011 and the Storm Splitboard in 2010. “Four Editors’ Choice awards don’t lie,” says Branner. “To receive such an incredible honor four years running is a huge statement about the quality and performance of our boards. Clearly the backcountry community feels we’re doing it right.”
For the 12/13 winter season the Euphoria is available through select Venture dealers, as well as the Venture webstore. Like all Venture’s boards, it will be offered in both solid and split versions, which will retail for $595 and $895 respectively. Available lengths are 156, 162 and 168 cm.
Put dibs on your dream board before we sell out! We are now accepting pre-orders for the 12/13 lineup through the Venture Snowboards webstore. Orders will ship on a rolling basis from mid-September through mid-November as boards come off the production line.
Just back from the SIA SnowShow in Denver, and wanted to share a little preview of Venture's 2012/2013 line with you all. Still staying true to our focus on big mountain freeride boards. Don't they look dreamy??
We are stoked to announce that Venture's new Odin Splitboard has received the prestigious Editors' Choice Award from Backcountry Magazine!
As the premier backcountry skiing and snowboarding publication in North America, Backcountry Magazine’s endorsement is highly coveted within the snow sports industry. This year's annual product test was held at Crested Butte Mountain Resort, where a selection of boards from top manufacturers were put through their paces both on piste and off by a crew of 35 independent testers. When the powder cloud settled, Venture’s Odin Splitboard emerged as a top choice.
According to Backcountry, outstanding tester response, exceptionally high scores, and category-leading overall performance contributed to their selection of the Odin as a 2012 Gear Guide Editors’ Choice. Additionally, testers gave it the “Best in Pow” award, and said, "When the stakes are high, you want the Odin underfoot."
The Odin is the result of a close collaboration between legendary rider Johan Olofsson and Venture’s founder and design engineer, Klemens Branner. Dubbed Odin after the Norse god of war and wisdom, this big mountain beast is a nod to its creators’ Viking roots and is the ideal choice for hard charging freeriders who like to pull out all the stops.
Tailored to Olofsson’s riding style and preferred terrain, the Odin combines all mountain precision with powder specific features for uncompromising performance across the full range of big mountain conditions. Moderate sidecut delivers wide arching turns and quadratic sidecuts offer plenty of grip, while a rockered shape and serious stance offset promise plenty of float when Mother Nature gives up the goods. As with all boards in the Venture line, the Odin is available both solid and split.
The Odin is the third board in the Venture quiver to receive an Editors’ Choice Award, following close on the heels of victories by the Zephyr Splitboard in 2011 and the Storm Splitboard in 2010. “Three Editors Choice awards don’t lie,” says Branner. “To receive such an incredible honor three years running is a huge statement about the quality and performance or our boards. Clearly the backcountry community feels we’re doing it right.” Olofsson agrees, and is excited be pushing the boundaries with innovative new designs. “I’m always looking into projects that will progress the sport, in this case freeride boards which are getting to be a rare breed in the industry. Working on this level with Venture makes it possible to create and shape boards quickly, and I hope to get some more good shapes out there for you all in the future.”
The Odin Splitboard will receive special coverage in this year's Backcountry Gear Guide which will hit the newsstands in September. A preliminary write up can be found online at http://bit.ly/EC2012.
Find detailed product specs and more information on the Odin Splitboard here.
Jarrett Luttrell recently made history - he became the first snowboarder to climb and ride all 54 of Colorado's 14ers from their summits. It's an amazing accomplishment - congrats Jarrett! And we're stoked to say he bagged some of those peaks on his trusty Venture splitboard!
For more info, check out the following stories about Jarrett:
Great short segment on splitboarding that aired on RSN earlier this winter. Includes a demonstration with a Venture Storm-R splitboard!
We are super stoked to announce that big mountain legend Johan Olofsson has joined Venture Snowboards as a product tester, and will be contributing to product design and development.
Initially an accomplished freestyle rider, Swedish-born Olofsson is renowned for being one of the first snowboarders to take freestyle tricks out of the terrain park and into big mountain environments. According to an interview in White Lines, “ What followed was nothing short of mindblowing…he tackled lines which veterans of the Alaskan heli scene had only contemplated in their dreams, with a speed and fluidity that would change the concept of freeriding forever.”
In 1996, Olofsson shook the very foundations of snowboarding with his descent of the Cauliflower Chutes in the Standard Films movie TB5. The ride took him down an Alaskan slope of over 40 degrees and 3,000 vertical feet in just 35 seconds, averaging close to 50 miles per hour. This feat landed him in the 1996 Guinness Book of World Records and solidified his status as a living legend of big mountain snowboarding.
Olofsson’s involvement with Venture began last spring when we sent him a splitboard while filming in Glacier Bay National Park for the Teton Gravity Research movie Deeper. After riding Venture’s Storm splitboard in some of Alaska’s most remote and inaccessible terrain, Olofsson was impressed. I like the solid feel of Venture boards and the first try at riding the Storm was a blast. The rockered shape and snappy turns make it a fun freeride board. You can slash and throw the tail around in all kinds of places. I like to have fun on my board and this one helps.”
The primary role Olofsson will play with Venture will be to influence product design and development. “I’m super stoked to have Johan riding our boards and am looking forward to working with him on continuing to improve our designs,” says Klemens Branner, Venture’s founder and co-owner. “It’s going to be amazing to have one of the world’s most accomplished freeriders collaborating with us.”
Olofsson is also excited about the opportunity, especially in regard to developing splitboards. “ I’m always looking into projects that will progress the sport, in this case freeride boards which are getting to be a rare breed in the industry. The split theory speaks for itself. Working on this level with Venture makes it possible to create and shape boards quickly, and I hope to get some good shapes out there for you all.”
Welcome on board Johan!